With vast experience deploying and managing technologies in a variety of verticals including general retail, quick service food retailing, financial services, and products retailing, DMS coordinated and implemented the showcase product – a 3 x 3 matrix LCD video wall using 55” panels that featured a welcome message and advertisements from other global partners and companies.
To bring the collaborative environment to life, DMS also installed Gorilla Glass to protect the large-scale display, allowing visitors to get a close view, and even touch it.
Shell and AT&T struggled to source and co-ordinate multilayered providers for this high profile project.
There was a need for guidance on design, costings and implementation underpinned by a target of increasing customer dwell time in key areas of each store.
Shell had previously deployed in-effective branded TV experiences in several high dwell areas of their expos and stores.
The new Shell ’Store of the Future’ aimed to be a medium that engaged visitors and educated them in an entertaining way. The challenge was to Introduce a dedicated in-store television experience that represented wholly the customer’s brand and its vendor/partner community.