Project Description

DMS Connected Case Study

As part of its transformation toward an intelligence-led energy initiative, Shell collaborated with AT&T and DMS to deploy various digital media solutions for their Store of the Future exhibition.

At A Glance

Client: First Agency

Location: Singapore

Market: Global events agency

Solutions: Video Walls Interactive Displays

Services: AV Integration De-installation Reverse Logistics

Technology: Polycom Trio


Install Polycom Trio with Barco and establish network access.


The conference room was void of any network ports and constructed with wooden flooring, solid plasterboard ceiling and concrete walls. Installing network ports would require substantial remediation.


The quickest and most cost-effective solution was to run network cables around the perimeter of the office from the switch in a neighbouring room to the codec mounted behind the screen. We procured trunking locally in uniformity with existing trunking in the office. A small switcher was installed behind the screen reducing the cable run to a single cable. The cable was directed through access holes we created in the conference room and office area. The white trunking was camouflaged against the white walls and access holes were concealed. Dark brown cable cover was used to conceal cabling extending over the floor to the table.


We managed to provide a clean unobtrusive solution with minimum disruption to the office. Alternate solutions would probably involve Building Management incurring delays.

Streamlined Process

In sourcing the broad range of differing services from one provider (DMS) the process and subsequent result proved to be lower in cost and more importantly provided the end customer with fulfilled expectations.

“We’ve doubled in size since we implemented our DMS solution, that has helped keep our teams and clients in close contact.”